The wow Cosmetics brand was founded in 2005 with the primary aim of introducing quality cosmetics products at competitive prices. The wow brand expanded rapidly and quickly became the cosmetics brand with the largest number of stores in Israel. Without an advertising budget it became a well-known brand in Israel bringing a significant change to the cosmetics market. The success in the Israeli market brought a demand from overseas markets, WOW Cosmetics Products can now be found in hundreds of stores in the world.| Walk into any WOW Cosmetics store and you will find a world of high-quality beauty products, in-house experts waiting to advise you, and a thoughtful store design that makes shopping fun and easy. Our wide range of makeup, perfumes, fashion accessories, and face, body and hair care products suit every woman and any budget. Attentive WOW Cosmetics service representatives will make sure you get exactly what you need, for the best possible prices. WOW Cosmetics' unique line of products is appropriate for every age group and designed to satisfy dynamic cosmetics needs. We continuously update the products we offer to stay in touch with the latest fashion and healthcare developments. All products sold in wow Cosmetics stores are made with the highest standards of quality, are absolutely safe to use, and are fully licensed by the Israeli Ministry of Health and according to the European Cosmetics Regulation 1223/2009/EC.